Global Food

Nestlé Health Manager "Nesfinity" jointly created by Nestlé China and Xiaomi was officially released. The combination of Nestlé's nutritional products and Xiaomi's healthy lifestyle technology provides a novel scene-substitution experience to meet the escalating personalized health needs of Chinese consumers. The two parties have also stepped into strategic cooperation from brand cooperation.

Nestlé Health Manager is an ecosystem in the era of intelligent interconnection, covering all types of high-quality healthy foods under Nestlé's brands and professional nutrition knowledge. By connecting with Xiaomi smart devices, consumers can not only complete the health data management of themselves and their family members, and realize "healthy check-in", but also understand fresh and practical nutrition knowledge through online interaction with Nestlé super players; at the same time, Nestlé online Directly-operated stores will also provide safe and fast "home service" to meet consumers' demand for high-quality products and instant services. Among them, one of the highlights of Nestlé Health Butler is the smart cooking application, which can be directly connected to smart refrigerators, smart electric ovens, etc. through mobile phones, and cooperates with the bean fruit gourmet community platform to provide people's comfort through real-time data transmission. Daily diet provides delicious recipes and nutritional knowledge.

The cooperation between Nestlé and Xiaomi began in 2018, when Nestlé Yiyang and Xiaomi cooperated to build a health management platform for adults, especially middle-aged and elderly people. It is based on big data and scientific algorithms, through Xiaomi's wearable devices, combined with everyone's health needs to form a nutrition report, and further provide users with tailor-made dietary recommendations.

Nestlé Greater China Chairman and CEO Luo Shide said that in the future, Nestlé China will also explore more cooperation opportunities with Xiaomi and continue to expand in the direction of accurate health data tracking. 

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